About Us

As a company we build in the practices to our operations that we bring to our projects - continuous improvement and optimization.

And along the way, we’ve built a culture of empathy, safety, and trust in each other and with our clients. This is why our clients and staff stay with us for years.

Capellic was formed as an LLC in 2012. We served only nonprofits and government agencies and continue that to this day. Some of our clients include ASPCA, Easterseals, Operation Smile, USO, UNICEF Canada, Ohio Legal Help, Facing History and Ourselves, Learning Policy Institute, and many more.

Our Team

Joel Bush, Partner & Lead Strategist

Joel brings over 25 years of experience delivering impactful websites for and providing counsel to some of North America’s most impactful nonprofits, including ASPCA, Operation Smile, USO, Easterseals, UNICEF Canada, and more.

When he’s not working, he’s chasing down his two kids and running… or at least thinking about running. His favorite trip of all time was a four-day hike on the Inca Trail to Machu Picchu. Joel graduated from Georgetown University with a Bachelor of Arts in Government in 1998.

Stephen Musgrave, Partner & Lead Technologist

Stephen brings over 25 years of web/internet experience and has architected and built dozens of websites and ecommerce marketplaces for nonprofits in the United States and Canada. His career started as an intern at Novell and a stint in Accenture’s TIS division for emerging technologies. Later he joined Live365.com.

Stephen also enjoys running, taking his little one to Austin FC matches, and collecting obscure new wave records. Stephen insists that Barton Springs Pool is the best place in the world!   Stephen graduated with honors from San Jose State University in 1997.

Lauren Coughlin, Director of Operations

Lauren Coughlin is the Director of Operations at Capellic and joined the team in 2024. She ensures the right people with the right skills are available to accomplish our work. She also provides data on projects and overall business levels to help Capellic stay on budget and make critical business decisions.

Prior to joining the Capellic, she worked for Echo&Co for nine years. She was Echo&Co's Director of Operations since 2020. Before Echo, she worked at Wayfair.com managing customer acquisition and retention for their international markets.

Lauren was born and raised in Maine and moved to moved to Boston after getting her Bachelor of Arts in economics at Bates College. Outside of work you can find her playing tennis, checking out the local craft beer scene, or trying out a new recipe at home.

Anna Kassinger, Program Strategy Senior Lead

Anna is a content strategist and information architect, where she helps clients make their unique resources accessible, artful, and actionable. She is particularly interested in finding ways to structure content so users are inspired by and engage with big ideas and education opportunities.

Prior to joining Capellic and Echo&Co, Anna worked in museums for nearly 10 years, first at the Smithsonian and then at the Newseum. At the Hirshhorn Museum and Sculpture Garden, Anna co-founded the Smithsonian’s first digital media studio for teens, providing free arts training for youth from across the city. At the Newseum, Anna led the growth of the education department’s face-to-face and digital resources for students, teachers and lifelong learners -- including the development of its award-winning website, NewseumED.org.

Anna earned a bachelor’s degree in Latin American studies from Pomona College and a master’s in Arts in Education from Harvard Graduate School of Education. When she’s not evaluating playgrounds with her toddler, Anna can be found reading non-board books, choral singing and playing piano.

Bill Brown, Senior Lead of Experience Strategy, Architecture, & Design

As a cross-discipline designer, Bill is responsible for both establishing the visual direction of a project, and turning that direction into a holistic design system in the form of an in-browser style guide or pattern library.

Prior to joining Capellic in 2023 and Echo&Co. in 2014, Bill worked as a freelance web designer and front-end developer for clients in the non-profit, education, and private sector. Bill is an active member of the burgeoning tech community in New Orleans presenting or participating in local groups and events including Teen Tech Day, NolaTech, Front End Party, NOLA Hackathon, Make Time Club, and GNOcode.

Bill has a Bachelor of Arts in studio art from Wake Forest University where he concentrated on public and  digital art. He likes to eat rich food, make costumes for Mardi Gras parades, and maintains a website about shaking your face real fast and taking pictures of it.

Julie Linton, Senior Content Strategist

As senior content strategist and information architect at Capellic, Julie helps clients develop content that is discoverable, actionable, and meaningful to the audiences they serve. She delights in sharing impactful stories that are optimized for the web.

Julie started her career in communications at an Oregon nonprofit. She then spent over ten years in Seattle, WA., working in the tech industry and specializing in disciplines such as pay-per-click advertising, search engine optimization, and editorial content. Before coming to Capellic and Echo&Co, she led an editorial team at a well known digital media firm that specializes in news, advice, and reviews.

Julie has a bachelor’s degree in English from Oregon State University and a master’s in book publishing from Portland State University. She feels lucky to live in the Pacific Northwest with her husband, Sean, and their rescue dog, Birdie.

Catherine Smyka, Senior Project Manager

As a Senior Project Manager at Capellic, Catherine enjoys managing projects from start to finish, from discovery to planning to implementation. On a day-to-day basis, they connect with team members about timelines, budgets, and resources to ensure everyone is on the same page throughout a project’s journey. They work with colleagues and clients to create streamlined communication, address roadblocks, and make sure everyone’s voice is heard.

Prior to joining the Echo&Co team, Catherine spent 12 years in project management with a focus on event planning, marketing, international development, and supporting LGBTQ youth. They previously worked with brands like State Farm and Hewlett Packard to develop DEI programming, and supported The Trevor Project in their first international mental health expansion to Mexico. Catherine has a passion for creating new processes, and developing effective, efficient, and sustainable resources to support their team.

Catherine has a BA in journalism from the University of Michigan and a Diversity and Inclusion in Leadership Certification from Centennial College. They are a board member of the University of Michigan LGBTQ Alumni Association. In their spare time, Catherine is a storyteller with an NPR program called The Moth, and enjoys running, boxing, logic puzzles, traveling, and meeting every dog within walking distance.

Marcela Gallegos, Project Manager

Marcela comes from a strong background in digital project management. Marcela joined Capellic in 2020 taking over project management duties on some of Capellic’s largest and most critical projects. One of her favorite things about the job is being able to help a brand communicate their mission and connect with their audience.

She is PMP certified, a globally recognized professional credential for project managers offered by the PMI.

Prior to Capellic, she worked as PM at a creative digital agency [Oui Will], managing the production and launch of a variety of websites, from startups to more established companies and brand new platforms. 

Outside of work, she enjoys the foodie scene, traveling – near or far, and if it's sunny, enjoying a nice walk or outdoor activity.

Aaron Wolfe, Senior Drupal Developer

Aaron started using Drupal for web development during version 5 (2006) and brings 20+ years of web development experience. He has worked in the non-profit, higher education, and social services sectors throughout his career. As an active participant in the Drupal community, he is always learning more about creating excellent experiences for website visitors and administrators.

Aaron joined Capellic in 2016 and is the go to person for our most technically challenging projects. Aaron graduated from Grinnell College with a BA in German.

He volunteers in local government and with outdoors and social services groups. Aaron enjoys bicycling, hiking and backpacking. He lives in Cold Spring, NY.

Paul Venuti, Senior Drupal Developer

Paul is responsible for determining the architecture and technical approach of the projects he leads, ensuring that the technical solutions he delivers meet the needs of Capellic's clients. He is particularly interested in creating reusable components that the technical team can use to accelerate their development process, and in developing and overseeing the rollout of best practices.

Before joining Echo&Co. in 2010 (and Capellic in 2024), Paul worked as a technical writer for a large software corporation, where he wrote user guides and manuals for everything from mainframe-based source control systems to backup solutions for the general consumer. As interesting as that sounds, Paul vastly prefers helping the stellar non-profits and progressive organizations that comprise our client list achieve their goals and enact lasting change.

Paul holds a Bachelor of Arts in English literature from Boston College.

Paul lives in Cambridge with his wife and their dog. In his spare time, Paul enjoys reading (especially fantasy, sci-fi, and history), jogging around Cambridge and Somerville, and learning how to make photo-realistic 3D images in Blender.

Dustin LeBlanc, Senior Drupal Developer

Dustin has been working with PHP and Drupal since 2013 and has contributed to multiple open source projects including Drupal, Lando, Terminus and Robo. Dustin has presented at DrupalCon and Cornell Drupal Camp, and has provided training at BadCamp and DrupalCamp Colorado.

Dustin previously worked at Tandem, Pantheon, and Singlebrook Technologies, working with a wide variety of technologies (Ruby on Rails, Drupal, Laravel, VueJS, NodeJS, Docker, etc) for numerous nonprofit and higher education clients. He received his Bachelors in Art from Ithaca College in 2008.

Dustin brings two passions to bear in his work and leisure pursuits: Building interesting new things, and sharing them with interested people. His hobbies include building motorcycles, riding bicycles, and lots and lots of reading.

Our Extended Team

Capellic works with amazing, industry-leading consultants to round out its user experience, design, and content strategy work.

Commitment to Diversity, Equity, and Inclusion 

Capellic is fully committed to diversity, equity, and inclusion in how we recruit and hire new staff. We believe that organizations that prioritize diversity and inclusion have more empathetic, nimble, and creative teams capable of accomplishing more than companies that do not. The end result is a company with happier and more productive employees, better and higher quality service delivery, and a commitment to deliver better solutions to our clients.

It is one thing to say one is committed, but it is another to demonstrate it. We are actively working to implement systemic changes to create a more diverse and equitable company. It is a journey, but one that we are fully committed to.

What else? 

Capellic is headquartered in Boise, Idaho. Our team is fully remote, coast-to-coast, and has been since we started.