In the Spring of 2014, World Animal Protection was unveiling a new name and a new brand. And with that, needed to reinvent the symbolic giving catalogue, which became – World Animal Gifts. Capellic was an integral partner is helping us develop and deliver a user experience that allows our supporters to truly engage with our work in a new and unique way. One of the key goals of the new online catalogue was that we would be able to roll out the platform across our country offices and that is be successful as an acquisition tool. Two years later we are very happy to say that our new donors vs existing donors making gifts through the site has seen a 200% increase from year 1 to year 2 in our pilot country, Canada and that we now have World Animal Gifts in 4 countries around the world. Joel and his team are incredible partners and we are pleased to be able to grow this program together.

Cassandra Koenen, Regional Digital Strategist, North America at World Animal Protection