Where the rubber meets the road. The critical role you didn’t know your project needed.
There is a way to make your next redesign a success: Add a few key voices and mix.
Holt International approached Capellic and Focused in 2016 to breath life back into its symbolic gift catalog program – Gifts of Hope. In its first year with our two teams’ help, Holt saw an increase in revenue of 11% during the giving season. But that was nothing compared to the 2017’s giving season – when revenue… Read More
Wireframes are fun. It’s when strategic thinking and planning start to come to life visually. As the team tasked with implementing wireframes into a functioning website, we’ve seen a bit too often the downside of the wireframe process: scope creep, strategic thinking thrown out the window, and projects losing focus. While some of this can… Read More
No more cache clear all for content changes! Our clients actively update their sites with new and timely content, and delivering fresh pages to their international audiences is crucial to their success. Because they also need to precisely control release of content, waiting 15 minutes for the cache to expire (or longer depending on how… Read More
Today we’re excited to announce the launch of Wish Lists in the Capellic Gift Catalog platform. For those of you who aren’t familiar, wish lists are collections of products created by your users that friends and family can buy on their behalf. Why Wish Lists are an Important Part of Catalog Fundraising 1. Wish lists… Read More
Why do nonprofit gift catalogs have to look like eCommerce catalogs everywhere else on the web, whether it’s Amazon or Etsy? That was the surprising question we asked ourselves back in January. The answer seems like it should be “because it’s a catalog”, but we believe that the answer is that it depends. Depends? Yes.… Read More
What do you get when you merge peer-to-peer fundraising and gift catalogs together? A dynamic new way to fundraise through a group of donors contributing towards a meaningful gift! What makes it such a powerful way to fundraise? Here are three ways: IT CAN EXTEND YOUR NETWORK Symbolic gift catalogs have been a great fundraising… Read More
A mobile first site redesign resulted 35% decrease in bounce rate for mobile users and 38% drop for desktop users.