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Author: Joel Bush

Partner, Lead Consultant, Account
March 13, 2018 by Joel Bush

How The Smith Family found a new and powerful way to engage its corporate sponsors

Employee giving campaigns just got a whole lot more interesting!

Case Study, Gift Catalogs, How-To
March 8, 2018March 8, 2018 by Joel Bush

Why your nonprofit needs a Technical Strategist

Business people sitting at office desk, putting puzzle pieces together, finding solution, high angle view.

Where the rubber meets the road. The critical role you didn’t know your project needed.

Problem-Solution technical strategy
March 8, 2018March 8, 2018 by Joel Bush

Why you need an independent implementation partner

There is a way to make your next redesign a success: Add a few key voices and mix.

Problem-Solution technical strategy
February 21, 2018February 22, 2018 by Joel Bush

What’s better than an 11% lift in revenue? A 70% lift in revenue!

Holt International approached Capellic and Focused in 2016 to breath life back into its symbolic gift catalog program – Gifts of Hope. In its first year with our two teams’ help, Holt saw an increase in revenue of 11% during the giving season. But that was nothing compared to the 2017’s giving season – when revenue… Read More

Case Study, Gift Catalogs
February 15, 2018February 15, 2018 by Joel Bush

How to get the most out of your next wireframe review

Wireframes are fun. It’s when strategic thinking and planning start to come to life visually. As the team tasked with implementing wireframes into a functioning website, we’ve seen a bit too often the downside of the wireframe process: scope creep, strategic thinking thrown out the window, and projects losing focus. While some of this can… Read More

How-To
October 27, 2016October 27, 2016 by Joel Bush

Hello Wish Lists!

Today we’re excited to announce the launch of Wish Lists in the Capellic Gift Catalog platform.  For those of you who aren’t familiar, wish lists are collections of products created by your users that friends and family can buy on their behalf. Why Wish Lists are an Important Part of Catalog Fundraising 1.  Wish lists… Read More

Gift Catalogs, We like! ecommerce, peer-to-peer fundraising, wish lists
September 8, 2016September 9, 2016 by Joel Bush

Storytelling and how nonprofit gift catalogs can be even more powerful

Why do nonprofit gift catalogs have to look like eCommerce catalogs everywhere else on the web, whether it’s Amazon or Etsy? That was the surprising question we asked ourselves back in January. The answer seems like it should be “because it’s a catalog”, but we believe that the answer is that it depends. Depends? Yes.… Read More

Gift Catalogs storytelling
November 17, 2015November 17, 2015 by Joel Bush

Peer-to-Peer Fundraising Meets eCommerce

What do you get when you merge peer-to-peer fundraising and gift catalogs together?  A dynamic new way to fundraise through a group of donors contributing towards a meaningful gift!  What makes it such a powerful way to fundraise?  Here are three ways: IT CAN EXTEND YOUR NETWORK Symbolic gift catalogs have been a great fundraising… Read More

Uncategorized
March 5, 2015March 5, 2015 by Joel Bush

Lowering the bounce rate with a mobile first approach

A mobile first site redesign resulted 35% decrease in bounce rate for mobile users and 38% drop for desktop users.

Before and After mobile, responsive design
February 17, 2015February 18, 2015 by Joel Bush

Mid-Winter Website Cleaning

You don’t need to overhaul your website to spruce it up a bit.  Here are three ideas, some of which might surprise you. 1. Remove those Share buttons It was only 5 years ago when canned social share buttons were considered a must have on every possible website page.   Privacy Policy?  People will definitely… Read More

Problem-Solution carousels, hero sliders, sharing, usability

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