There is a way to make your next redesign a success: Add a few key voices and mix.
Why you need an independent implementation partner
What’s better than an 11% lift in revenue? A 70% lift in revenue!
Holt International approached Capellic and Focused in 2016 to breath life back into its symbolic gift catalog program – Gifts of Hope. In its first year with our two teams’ help, Holt saw an increase in revenue of 11% during the giving season. But that was nothing compared to the 2017’s giving season – when revenue… Read More
How to get the most out of your next wireframe review
Wireframes are fun. It’s when strategic thinking and planning start to come to life visually. As the team tasked with implementing wireframes into a functioning website, we’ve seen a bit too often the downside of the wireframe process: scope creep, strategic thinking thrown out the window, and projects losing focus. While some of this can… Read More
Hello Wish Lists!
Today we’re excited to announce the launch of Wish Lists in the Capellic Gift Catalog platform. For those of you who aren’t familiar, wish lists are collections of products created by your users that friends and family can buy on their behalf. Why Wish Lists are an Important Part of Catalog Fundraising 1. Wish lists… Read More
Storytelling and how nonprofit gift catalogs can be even more powerful
Why do nonprofit gift catalogs have to look like eCommerce catalogs everywhere else on the web, whether it’s Amazon or Etsy? That was the surprising question we asked ourselves back in January. The answer seems like it should be “because it’s a catalog”, but we believe that the answer is that it depends. Depends? Yes.… Read More
Peer-to-Peer Fundraising Meets eCommerce
What do you get when you merge peer-to-peer fundraising and gift catalogs together? A dynamic new way to fundraise through a group of donors contributing towards a meaningful gift! What makes it such a powerful way to fundraise? Here are three ways: IT CAN EXTEND YOUR NETWORK Symbolic gift catalogs have been a great fundraising… Read More
Lowering the bounce rate with a mobile first approach
A mobile first site redesign resulted 35% decrease in bounce rate for mobile users and 38% drop for desktop users.
Mid-Winter Website Cleaning
You don’t need to overhaul your website to spruce it up a bit. Here are three ideas, some of which might surprise you. 1. Remove those Share buttons It was only 5 years ago when canned social share buttons were considered a must have on every possible website page. Privacy Policy? People will definitely… Read More
Book your next flight through Google?
A simple flight search shows just how sophisticated search is getting.
Three Quick Tips When Preparing to Mobilize Your Org’s Website
The importance of mobile browsing can’t be understated. Here’s a brief guide to preparing your site for the transition.