Lowering the bounce rate with a mobile first approach

A mobile first site redesign resulted 35% decrease in bounce rate for mobile users and 38% drop for desktop users.

RecycleWhere - New Homepage MobileThere are many reasons why organizations decide to update the look and feel of a website. One of the more important reasons may be to reduce the site’s Bounce Rate. ┬áLast month we rebuilt RecycleWhere – a tool for San Francisco Bay Area residents to figure out how to get rid of things such as couches, batteries, etc. the right way (see the before and after shots here).

Capellic and our partners took a mobile first approach and after just a month, it is paying off. Compared to last year, the bounce rate for mobile visitors decreased by 35% while the site’s mobile traffic increased by 20% over the same period.

Desktop users, who make up 65% of current traffic, experience improved – their bounce rate dropped by 38%.