Digital Content Masterclass:
Subtitle
Support for Your Editorial Team
At a Glance
Improve audience engagement, content clarity for users and AI bots, and editorial workflows.
You'll get:
- Content review and recommendations
- Professional development workshops and materials on best practices for writing for the web
- Editorial workflow planning and change management support for cross-team adoption
For nonprofit marketing and communications teams ready to shift their content strategy, improve brand voice and tone consistency, and simplify content production processes.
Thank you for the presentation. The opportunities presented to learn, and grow, and lead us towards more efficient workflows reinvigorated my sense of purpose in the organization. It came at just the right time!
Amy Jordan, Associate Director of Communications, National Education Association
Activities
Content Review & Recommendations
Get a holistic understanding of how your content aligns with your strategic goals, guidelines for improving engagement, and specific recommendations for key pages.
Activities include:
- Documentation review of your mission, organizational goals, brand guidelines, audience definitions, and measurement plan, as available
- Content inventory analysis against best practices for accessibility, usability, and search visibility
- Recommendations for strengths to build on and gaps to fill in telling your story and inspiring audiences to take action
- Templates and examples to guide content review and revision
This [communications toolkit] looks terrific! You really helped bring this thing to life!
Matt Hobson, Director of Storytelling, Episcopal Relief & Development
Professional Development
We tailor our approach to your team—their background, priorities, and learning styles—so everyone has the context, tools, and skills to maintain the content strategy, user experience goals, and workflows we’ve developed.
Professional development formats include:
- In-person workshops
- Video lessons
- Drop-in office hours
Editorial Workflow Support
Analyze when and why your content production cycle gets stuck, and chart a new clear and efficient process that works for everyone involved.
Activities include:
- Workflow mapping from ideation to publication
- Defining the review and approval process by content type or topic
- Editorial calendar planning based on content goals and team capacity
- Change management support for establishing new goals, systems, and cross-team collaboration