Services

Design System Reset:
A New Visual Experience for Any CMS

At a Glance

Reintroduce your nonprofit with a design system that ensures a consistent user experience—as well as moments of surprise and delight.

You'll get:

  1. A current state evaluation of the components and experience of your current design system
  2. A creative brief that defines the goals and requirements for the new visual direction 
  3. A design snapshot that shows key colors, typography, and page elements
  4. A roadmap for implementing the new design over time

For nonprofits with many microsites or a main website that doesn’t reflect their current brand.

You are on the right track here. It’s simple but has character. It’s great.

Emo Overall, Executive Director, Colorado Legal Services

Activities

Current State Evaluation

For your current state evaluation, we:

  • Review brand assets, style guides, and messaging guides 
  • Inventory all instances of user interface (UI) elements across your digital ecosystem
  • Assess the accessibility of your logo, colors, and UI elements
  • Compile findings into a concise report

Creative Direction

To develop a new creative direction that reflects your organization’s mission and your team’s expertise, we:

  • Develop and distribute a creative design survey 
  • Lead a creative design workshop with key stakeholders
  • Develop a creative brief capturing the look, feel, and requirements of the new design direction

We are really thrilled with the design and our work together.

Audrey Edmonds, AFL-CIO

Design Snapshot

We bring the creative direction to life in the design snapshot, which includes:

  • Color and typography recommendations
  • Key elements and components of the extensible design system
  • Page sections showing how design elements can be combined and adapted to serve your content
Insights
Maintaining a Strong Breadcrumb Trail: Why Hansel Should Have Stuck With the Stones
Insights
Website Photography 101: What Makes for Good Photos?

Implementation Plan

To help you go from vision to launch, we:

  • Create a high-level roadmap for design implementation, including a strategy for consolidating microsites, as needed
  • Share strategies for supporting site growth while maintaining the design system
  • Prepare a presentation for your executive team on the research, results, and next steps of your design system reset project 
Interested in learning more?
Get in touch