Current State Evaluation:
Subtitle
Data to Plan Growth
At a Glance
Quickly understand your website’s strengths and weaknesses, and prioritize improvements based on expected impact.
You'll get:
- A content inventory analysis of your messaging, brand standards implementation, and readability and accessibility levels
- A performance and accessibility report with recommendations for improving site speed and WGAG 2.2 compliance
- A user experience report comparing trends in the field with your website’s strategy
- A CMS analysis with recommendations for minimizing technical debt
- An AI and search engine visibility report
For marketing and communications evaluating their digital strategies, and nonprofit leaders considering digital transformation initiatives.
Activities
Content Analysis
We pull a content inventory of your website, then review it to identify trends in your:
- Content messaging, accuracy, timeliness, and relevancy
- Adherence to best practices in writing for user discovery, understanding, and engagement
- Adherence to information architecture best practices, including navigation, taxonomy, and URL structure
- Use of storytelling
- Brand implementation
- Digital engagement opportunities and calls-to-action
We create a findings and recommendations report for editing existing content, creating new content, and resourcing planning.
Performance Report
This report explains how your website is performing against industry benchmarks across a few categories:
- Accessibility standards
- Performance: Page experience & speed
- Search Engine Optimization (SEO) and AI Engine Optimization (AEO)
The performance report includes recommendations for the most critical and cost-effective improvements.
User Experience Report
The user experience (UX) report is based on a holistic analysis of your digital experience. This report includes:
- Component analysis
- Features & functionality analysis
- Accessibility analysis
- Digital content identity analysis
- Digital visual identity analysis
The UX report includes recommendations for keeping, improving, and/or sunsetting aspects of your current experience.
CMS Analysis
This technical report documents:
- Existing components, features, and functionality
- Site and system integrations
- Privacy and security requirements and compliance
The CMS analysis includes recommendations for minimizing technical debt and maximizing technical independence.
