Association Sites & Strategy:
Subtitle
Digital ecosystems for affiliate & audience engagement
At a Glance
Build a digital ecosystem that connects your national organization, affiliates, and members. We develop Drupal platforms-as-a-service (PaaS) that promote national visibility, efficiency, brand-alignment, resource-sharing, and affiliate value.
You’ll get:
- A digital experience strategy that defines your national office, affiliate, and member needs, and how we’ll address them
- A scalable platform architecture that allows affiliates to customize while maintaining brand, user experience, and tech stack consistency
- Tools and training to empower affiliate staff to manage their own digital presence with confidence
- Metrics and a reporting plan to track progress against strategic goals, including member engagement and AI visibility
Best for:
- Associations with 20+ chapters or affiliates operating separate websites
- National organizations looking to unify experiences while respecting affiliate autonomy
- Membership organizations needing cohesive digital strategy across national and local engagement
Their thoughtful, data-informed digital design and information architecture … increased brand cohesion and recognition [and] decreased support time needed per affiliate and affiliates’ IT expenditure, freeing up budget for programs and services.
Aimee Berniard, Easterseals Vice President
Activities
National Strategy
We lead a highly collaborative process to define and implement program, technical, and design strategy that promotes national visibility, efficiency, resource-sharing, and value for affiliates.
- Stakeholder research to understand national goals, affiliate workflows and constraints, and user needs
- A digital experience strategy that supports a seamless user experience across websites
- An information architecture that connects association with affiliate-specific content
- A design system that balances visual identity consistency with opportunities for customization
- A technical strategy to support adoption at scale that aligns with budget or staff capacity
- A rollout strategy and platform roadmap to manage affiliate site migrations and growth over time
Platform Build
We provide everything you need to understand, implement, and own your PaaS, including:
- Plain-language documentation inclusive of purpose, requirements, and rules of the road for PaaS page types, functional components, menus, and categorization systems
- Clearly defined user roles and workflows
- Thorough testing against technical, design, and accessibility standards
- Page templates with example content that don't require technical skills to update
Affiliate Support
Deepen engagement and connections between affiliates with:
- Pre-launch trainings, office hours, and a resource library for national content managers, affiliate website administrators, and chapter directors
- Post-launch site performance, accessibility, and content reviews and reports
- Post-launch workshops for building staff knowledge, skills, and independence
